How you describe what your team does…impacts what your team does…

Today’s business insight comes from George “The Animal” Steele. (That may be the most unlikely sentence I’ve ever written in my blogging history.) I’m driving on the Interstate last night, flipping channels on Sirius/XM.  On one of the sports channels, there was a discussion about WWE’s termination of Hulk Hogan over profoundly offensive comments that […]

What your business can learn from ESPN’s fiasco over Colin Cowherd…

Why is Lionel Messi not the most recognized and lauded athlete in America? There are, perhaps, many reasons — however, there’s one that’s pretty important from a marketing standpoint. English isn’t his first language. In other words, it’s easier to promote LeBron James or Andrew Luck because they speak in a manner that the target […]

Four ironies of business success…

Here’s an important point to make about distinction – you aren’t going to obliterate your competition just because you create distinction. As great as Apple has been…Microsoft, Google, HP, and many others are still around and operating profitably. What Apple has done – and you can do – is to separate yourself from the pack. […]