You can create distinction in your marketplace, if you’ll find a way to make it easier for YOUR customer to serve THEIR customer. Here’s a short idea on complexity — and the value it brings —
WinFieldUnited is a huge and dynamic player in the world of agribusiness. A leader in crop protection and sustainability, they are one of my all-time favorite clients — and, I’m humbled to count several of their leaders as friends. One of them is Doug Brunt. His title is Senior Vice President of Agriculture Customers for […]
Mark Zuckerberg has announced that Facebook’s purpose has been changed. That’s a big deal — and, it also can show us three specific steps that we need to take in our own business or career to stand out and create distinction. The three things that Facebook's changing purpose means to you from Scott McKain on […]
What the dismissal of Uber’s CEO/Co-founder Travis Kalanick represents has meaning for EVERY business and each professional: You cannot endure as a distinctive business without a distinctive culture that supports customers and colleagues.