Reviews and Buzz

"In challenging economic times, this is the one book every business owner MUST read. 'Collapse of Distinction' is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from 'Collapse of Distinction,' you will set the standard of excellence for your industry and make your competition irrelevant."
Joseph Michelli, Ph.D. speaker, consultant, and author of "The Starbucks Experience," "The New Gold Standard," and "When Fish Fly"

"Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice. "
Jeffrey Gitomer, Author of "The Little Red Book of Selling"

"The primary need today is to constantly present ourselves as different from -- and better than -- those we compete with! Scott McKain's latest book, 'Collapse of Distinction,' is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!"
Don Hutson, co-author of #1 New York Times bestseller, "The One Minute Entrepreneur," and CEO of U. S. Learning

"In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's 'Collapse of Distinction' may just save our sanity and common sense with his positive approach to business and life itself."
Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of bestselling book, "G.I. Joe and Lillie."

"I could not stop reading...making notes...writing our staff and our suppliers...about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, 'Collapse of Distinction' is a distinctive piece of business and personal literature."
Ty Boyd, Founder and Chairman, Executive Learning Systems

"If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question -- the right way!"
Larry Winget, New York Times bestselling author of "People Are Idiots And I Can Prove It" and Television Personality

"'Collapse of Distinction' isn't just a business success book, this is a business survival book for the reality of today's market place. The most critical competitive issue in business today is differentiation. Scott McKain's new book asks the question 'What really makes you different from your competition?' For most of us, the answer is, unfortunately, 'Not much.' If customers don't see what makes you different, then you're just a commodity -- forced to live or die on price alone. Lucky for us, McKain shows the way to differentiation through strategies that create distinction - generating true separation from your competition."
Joe Calloway, bestselling author of, "A Category of One," and member of the Professional Speakers Hall of Fame

"We no longer have the choice to stay the same. Our world demands that we generate new solutions...now! Scott McKain shows us how to grow our way out of this challenging economy. Read this book NOW -- you cannot afford to wait any longer."
Jim Cathcart, author of "Relationship Selling" and recipient of Toastmaster International's "Golden Gavel" award

"The depression of our age is called 'learned helplessness.' Many believe nothing we do will make any difference, so we might as well wait to sue someone or beg the government for a bailout. Finally, here is a book that gives you a way to turn 'worry time' into constructive action. You'll learn how to differentiate in a way that allows you to not only survive, but thrive, in uncertain times. Don't just buy this book; devour it, and use it to invent your future now!"
Terry Paulson, Ph.D, consultant on change, and author of "Leadership Truths: One Story at a Time"

"The good news about 'Collapse of Distinction'? It doesn't call for big dollars--only big thinking. Scott McKain nailed it with this line: "Few organizations really change; instead, they merely shuffle--people, suppliers, resources." CEOs of organizations large and small can get excited about his plan for real distinction in the marketplace. This book is bound to put passion back in your people, projects, and customers."
Dianna Booher, Author of "The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know" and "Booher's Rules of Grammar: 101 Fast and Easy Ways to Correct the Most Common Errors"

"This book is distinctive. 'Collapse of Distinction' clearly shows you practical, powerful, profitable steps to create a competitive advantage so you can out-market, out-sell and out-service your competition."
Dr. Tony Alessandra, Author of "Collaborative Selling" and "The NEW Art of Managing People"

"For thirty-one years as an NFL referee, every time I walked off the field I asked myself if I had left the game better today than I had found it. My intention was to discover ways I could distinguish my performance - not only from others, but also from my previous efforts. 'Collapse of Distinction' by Scott McKain tells what it takes to be the best you can be, whether you are running a business or refereeing a Super Bowl. I have never read a book that explains it so well. This is a must read!"
Dr. Jim Tunney, "Dean of NFL Officials," referee of three Super Bowls, member of NFL Hall of Fame, Educator, and Author of "It's the Will, Not the Skill"

'Collapse of Distinction' is another masterpiece from the brilliant business mind of Scott McKain. The lessons we learn from his unique perspective can be adapted to any business of any size."
Patricia Fripp, CSP, CPAE; Past President, National Speakers Association