 Scott McKain's calling is business - but his passion is the platform. His unique presentations clearly demonstrate that he brings something to the platform that isn't often found in business speakers: personal experience in building and leading companies and dealing with customers and employees.
Many audiences have grown tired of "book reports" - unoriginal material presented by speakers who have little or no practical expertise. Scott has both innovative theories and conceptual framework - as evidenced by his bestselling business books - and the "in the trenches" viewpoints on execution that can only be found in someone who has been there. And, Scott's warm, engaging and revealing personal speaking style ensures that audiences will respond and remember.
With his diverse and amazing background, Scott McKain is qualified to speak on many topics - however, his focus is on just one: creating compelling experiences that develop enhanced loyalty and profitability.
While all of Scott McKain's programs are customized for the unique needs of specific clients, here's a sampling of the themes around which Scott centers his presentations:
"The Collapse of Distinction"
How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the Collapse of Distinction"? There are three ominous factors that pull every company (and the professionals who work there), back to the pack like a magnet. Without understanding these “Destroyers of Differentiation,” a voyage on the “sea of sameness” is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction – and how to stand out and move up in a challenging economy through the creation of the Ultimate Customer Experience!™
"What Customers REALLY Want"
Based upon Scott's #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into the nineteen companies of a $100+ million organization where he formerly served as Vice Chairman, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.
"ALL Business is Show Business"
As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.
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