To attract customers, we must first consider NOT what WE prefer; instead, we should focus on what will engage THEM. To paraphrase Dale Carnegie, we must not go “fishing with strawberries.”
When I recently posted a rant about LinkedIn connections (whom I do not personally know) filling my inbox with offers to “pick my brain,” or “schedule a chat about my business problems” in a blatant attempt to sell me their services, I didn’t anticipate that it would stir such emotional responses on both sides of […]
Gillette is rapidly losing marketshare — it’s snowing in Denver — and how to make certain that YOU and your business do NOT get disrupted:
What was once the nation’s largest retailer is now on the brink of going out of business. Here is why Sears failed — and how you can be certain this disruption doesn’t happen to you or your business.