What is the purpose of any corporation? CEO’s voted — and the answer might surprise you. I’m going to suggest that for many…MANY…organizations, perhaps their actions aren’t congruent with what they are saying is the most important purpose. Corporate Purpose from Scott McKain on Vimeo.
Did you know that EIGHTY PERCENT of businesses fail? — statistic from Bloomberg If you knew the three things you must do to attract and retain customers — and the nine strategies to make it happen — you would improve your odds of success…and you’d be on the pathway to distinction! That’s why are having […]
You can create distinction in your marketplace, if you’ll find a way to make it easier for YOUR customer to serve THEIR customer. Here’s a short idea on complexity — and the value it brings —
WinFieldUnited is a huge and dynamic player in the world of agribusiness. A leader in crop protection and sustainability, they are one of my all-time favorite clients — and, I’m humbled to count several of their leaders as friends. One of them is Doug Brunt. His title is Senior Vice President of Agriculture Customers for […]