What is the purpose of any corporation? CEO’s voted — and the answer might surprise you. I’m going to suggest that for many…MANY…organizations, perhaps their actions aren’t congruent with what they are saying is the most important purpose. Corporate Purpose from Scott McKain on Vimeo.
Fortune magazine reports today on a survey that asked two important questions: Which companies do you feel care the MOST about their customers? Which companies do you feel care the LEAST about their customers? Here is the list of the most caring — and, I think there are a couple of surprises: 1) Disney 2) […]
Did you know that EIGHTY PERCENT of businesses fail? — statistic from Bloomberg If you knew the three things you must do to attract and retain customers — and the nine strategies to make it happen — you would improve your odds of success…and you’d be on the pathway to distinction! That’s why are having […]
You can create distinction in your marketplace, if you’ll find a way to make it easier for YOUR customer to serve THEIR customer. Here’s a short idea on complexity — and the value it brings —