WinFieldUnited is a huge and dynamic player in the world of agribusiness. A leader in crop protection and sustainability, they are one of my all-time favorite clients — and, I’m humbled to count several of their leaders as friends. One of them is Doug Brunt. His title is Senior Vice President of Agriculture Customers for […]
What the dismissal of Uber’s CEO/Co-founder Travis Kalanick represents has meaning for EVERY business and each professional: You cannot endure as a distinctive business without a distinctive culture that supports customers and colleagues.
To attract customers, we must first consider NOT what WE prefer; instead, we should focus on what will engage THEM. To paraphrase Dale Carnegie, we must not go “fishing with strawberries.”
When I recently posted a rant about LinkedIn connections (whom I do not personally know) filling my inbox with offers to “pick my brain,” or “schedule a chat about my business problems” in a blatant attempt to sell me their services, I didn’t anticipate that it would stir such emotional responses on both sides of […]