Why is Lionel Messi not the most recognized and lauded athlete in America? There are, perhaps, many reasons — however, there’s one that’s pretty important from a marketing standpoint. English isn’t his first language. In other words, it’s easier to promote LeBron James or Andrew Luck because they speak in a manner that the target […]
If you’ve followed me on social media, you’ve probably seen that I am a loyal listener of ESPN Radio’s program “The Herd,” hosted by Colin Cowherd. This past week, Vince Kates – producer of the program – extended the invitation for me to drop by their set as they broadcast the show from Las Vegas, […]
Little did I realize that I would receive confirmation of yesterday’s post so quickly! On my favorite radio program, “The Herd with Colin Cowherd,” one of today’s topics was the Adrian Peterson situation regarding spanking and physical punishment that allegedly has been raised to the level of abuse. Following the initial reporting of the incident, […]
You might not assume that a new book by ESPN’s Colin Cowherd would have a high degree of insight about business…sports, of course, but BUSINESS? It DOES. In this short video, I’ll suggest to you why I think that you should read, “You Herd Me” to help expand your thinking and grow your business.