Seeking to create more competitive space in your marketplace? Who isn’t? The problem may be that the Three Destroyers of Differentiation are making it difficult for your customers to tell the difference between you and the competition. You may find that: You are spending more time focusing on the competitor than the customer… That customers […]
You might not assume that a new book by ESPN’s Colin Cowherd would have a high degree of insight about business…sports, of course, but BUSINESS? It DOES. In this short video, I’ll suggest to you why I think that you should read, “You Herd Me” to help expand your thinking and grow your business.
The importance of creativity in growing your business and career can’t be overstated… …but, have you ever thought: “Dang, I’m just not creative!”? There are three steps to becoming more creative — and, in this session, part of our ongoing on-demand radio broadcasts — we’ll begin with the first step that can make a major […]
In case you haven’t seen it…rapper Kanye West slammed Zappos in a recent interview. According to the New York Daily News, “on novelist Bret Easton Ellis’ podcast Monday, West slammed the CEO of the shoe retailer for selling a ‘s–t product.’” “I got into this giant argument with the head of Zappos that he’s trying to tell […]