With the Raiders coming here to Vegas, may I humbly offer a marketing suggestion: Southwest Airlines needs to become the naming sponsor of the new stadium. On the 8 Sundays of home games, run special flights from Oakland and LA, so Raiders fans can come in that morning, go to the game, and […]
The Five Friends reveal our favorite places to do business. Agree? What are the places where you love to do business? THE FIVE FRIENDS: Five best-selling authors, Speaker Hall of Fame recipients, internationally-acclaimed business consultants and best buddies give their insights on business and life.
If you think about business seriously, you realize that some of the great opportunities of our time are found in creating distinction in fields that many would term as “boring” or “vanilla.” Sure, perhaps it’s more glamourous to momentarily mesmerize the marketplace with glitz and flash. More frequently, however, success is realized by taking something ordinary […]
One of the three Destroyers of Differentiation identified in my book, “Create Distinction,” is that “familiarity breeds complacency.” In other words, the more I do business with you — and become accustomed to how you engage me as your customer — the greater the likelihood that I will take you for granted. However, the inverse […]